Innovative ideas for advertising and operation
Starbucks and SBB the first Starbucks store opened in a train where you offer the traveler an innovative way to Starbucks. The first official visit of the train was Starbucks November 21 at 6:36 clock from Geneva airport to St Gallen. Starbucks is always looking for unique places where it connects with its customers and with SBB creates a welcoming atmosphere where travelers can relax and enjoy their trip. The design is contemporary and based on comfort and functionality. This combination results in the beautiful design elements and colors, inspired by coffee. The exterior design of smooth, red-white car is decorated with branded products on both sides. Open symbols show the entire menu and drinks including Teegebäcks and icon and an image of the fair. Inside you can see a nice design with a warm color palette in shades of coffee beans created from dark to white snow, brown milk foam. Both aircraft can accommodate 50 people.